Smart Bar USA » case studies

California Pizza Kitchen in the Mirage Las Vegas

Location: Las Vegas, NV

Property Attributes:

A 100 seat casual restaurant located inside the Mirage next to the sports book. CPK is open every day from 11am –12am Sunday-Thursday, and 11am-2am Friday and Saturday.

Location and Use of Smartender on Property:

The Smartender acts as the service bar for the servers. It is located in the back of house area and is linked with the point of sale terminals in the front of house. Servers take the guest orders, place them in the POS and hit send, go to the Smartender, swipe their user card, and then touch their ticket on the screen to pour the cocktails. Servers maintain the bar, pour their drinks using the Smartender, and then serve them to the guests.

Drink Average:

The Smartender has a daily average of 80 drinks but has poured as many as 200 drinks in a single day!

Management Study:

A comparison ran by the management team at the Mirage showed that in its first two months on property, the Smartender contributed to over a 600% increase in revenue from the previous year. Originally, servers would travel to an adjacent casino bar to get guests cocktails as the restaurant served majority beer and wine.

Financial Analysis: Break-even at 42 days.

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Marriott Harbor Beach

Location: Fort Lauderdale, FL

Property Attributes:

A 4-star beach resort, spa and banquet/conference center in Fort Lauderdale.

Location and Use of Smartender on Property:

The Smartender is currently used weekly for “Lobby Delights”. A different 4 ounce signature tropical cocktail is served complimentary in the lobby for 1 hour. They have also recently added the bar to the private function banquet menu.

Drink Average:

The Smartender averages 60 drinks during each “Lobby Delights” happy hour.

Management Study:

They are very pleased with the consistency of pours and the ability to set drink size for the complimentary happy hour. Banquet management is excited to offer the bar for private functions, specifically the portability and accountability of the Smartender.

Financial Analysis:

Once the bar is used for banquet events, a break-even date can be determined. As of now, it is only used to increase guest satisfaction.

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Marriott Surfwatch Vacation Club

Location: Hilton Head Island SC

Property Attributes:

A 4-star Vacation Club time share beach resort on Hilton Head Island South Carolina

Location and Use of Smartender on Property:

The Smartender is placed poolside under a custom built Tiki Hut alongside a small beer cooler. Bar is also used in the offseason for nightly guest events. These include barbeques, poker and bingo nights and Low-Country Boils.

Drink Average:

The Smartender pours approximately 350 drinks per month poolside.

Management Study:

Before the Smartender was installed by the pool, guests had to walk a ¼ mile down to the beach bar for cocktails. This new setup has increased revenue and guest satisfaction immensely.

Financial Analysis: Break-even is predicted for 3 months.

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National Amusements Showcase Cinema De Lux

Location: Millbury, MA

Property Attributes: 14 screen movie theater with full bar and kitchen.

Location and Use of Smartender on Property:

The Smartender is moved from theater to theater to capture sales during the 30 minutes before each show time. This affords them 12 to 15 separate 30 minute service sessions each day.

Drink Average: 25 drinks per day

Management Study:

Management is thrilled to have the “found revenue” created by the portability of the Smartender. Prior to their purchase of the bar, guests could purchase a drink in the 30 seat attached restaurant but could not drink in the theaters. Utilizing this portability allows them to sell drinks in the busiest theaters each day.

Financial Analysis: Projected break even at 90 to 120 days

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National Amusements Showcase Cinema De Lux

Location: Springdale, Ohio

Property Attributes: 18 screen movie theater with full bar and kitchen.

Location and Use of Smartender on Property:

he Smartender is set up inside the largest theater for 30 minutes before the movie starts. It is then moved just outside the theater for quick access to a drink during the movie. Their Smartender is set up in POS mode with 8 signature drinks along with single liquor/single mixer options. This allows for 70+ drinks to be available from a single ordering screen.

Drink Average: 15 per day on weekdays and 30 on weekends

Management Study:

Management is thrilled to have the “found revenue” created by the portability of the Smartender. Prior to their purchase of the bar, guests could purchase a drink in the 30 seat attached restaurant but could not drink in the theaters. Having the bar setup inside and then just outside, they stand an increased chance of selling multiple to drinks to a single customer.

Financial Analysis: Projected break even at 90 to 120 days

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Progressive Field

Location: Cleveland, OH

Property Attributes:

43,345 seat stadium that is home to the Cleveland Indians and various concerts throughout the year.

Location and Use of Smartender on Property:

The Smartender is sold as part of the hospitality packages available for the suites. On days that the bar is not booked, it is used in the concourse outside the small suites. This allows cocktail servers to retrieve their own drinks and get them to their customers within minutes.

Drink Average:

The Smartender averages of 57 drinks per event. It was used as a service bar for one game and poured 125 drinks in 4 hours.

Management Study:

Management loves the portability of the machine, moving it to any suite within minutes. When used on the concourse just outside the suites, the cocktail servers for the suites no longer have to leave the concourse to get mixed drinks. This tends to increase their tips and free up time to get more orders.

Financial Analysis:

Break-even is projected to be at 40 events using this information.

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Regal Cinema Atlantic Station Stadium 16

Location: Atlanta, GA

Property Attributes:

16 screen movie theater with full bar and kitchen.

Location and Use of Smartender on Property:

Regal has 2 Smartenders on property in use in the VIP Lounge. These two bars function as the only means for pouring mixed drinks, martinis and frozen drinks.

Drink Average:

The two bars average 25 drinks per day

Management Study:

Management is thrilled to have the accountability and tracking of the onboard POS Management of the Smartenders. This system tracks each drink by time and server, eliminating over-pours, free drinks, mistakes and theft.

Financial Analysis:

Through 38 days, the 2 bars have created $16,000 in revenue. This includes the 2 weeks of “soft-opening”, without marketing

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TD Garden

Location: Boston, MA

Property Attributes:

17,565 seat stadium that is home to the Boston Bruins, Boston Celtics and various concerts throughout the year.

Location and Use of Smartender on Property:

The Smartender is used in coordination with a multi-tap beer system on the concourse. This gives TD Garden the ability to offer mixed drinks along with draught beer utilizing the same labor source.

Drink Average:

The Garden averages 80 drinks poured per event.

Management Study:

Management is thrilled with the speed and accuracy of the machine. The Smartender Management Report System enables the TD Garden to verify the amount of drinks poured and revenue received during each event.

Financial Analysis:

Break-even is projected to be at 30 events using this information.

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