National Director of Sales

National Director of Sales

 Smart Bar USA, the leading provider of Automated Cocktail Dispensing Systems, is seeking a dynamic, results-oriented executive with expertise in providing strategic leadership in Sales Management and Business Development. This position is responsible for developing and implementing a comprehensive strategy for Sales across all food and beverage verticals, balancing long-term business goals and short-term deliverables. This person will direct and expand our national sales force through direct hires and possible distributor channels.

Knowledge of food and beverage operations with sales experience is desirable.  This person will lead and influence sales, category management, strategy and customers across the product verticals. This person will utilize in-depth customer insights into growth opportunities for our customers and the company. By creating and leveraging category growth strategies, this person will provide a competitive advantage in delivering an improved understanding of market strategies and technological opportunities.  

Position Overview:

  • The National Director of Sales will oversee the entire sales organization.

  • This position will be responsible for driving the company’s revenue growth through sales and leadership of the sales team.

  • This role involves direct management of the sales team, strategic leadership to achieve sales targets, and accountability for the company's revenue performance across multiple channels.

  • The National Director of Sales will collaborate with executive leadership to align sales objectives with business goals, ensuring consistent achievement of revenue targets and expansion into new markets.

  • Forecast, budget and manage sales pipelines. Analyze, create and present reports and forecasts to management.

 Primary Responsibilities Include, but are Not Limited to the Following:

  • Oversee all sales efforts. 

  • Hire, train and mentor key sales representatives to ensure maximum productivity and retention of the most qualified talent.

  • Collaborate with marketing and operations teams to optimize strategies and results. 

  • Cultivate relationships with key customers, partners, and stakeholders to enhance business growth. 

  • Regularly assess and report on sales performance metrics and pipeline management. 

  • Identify and capitalize on market opportunities, including expansion into new regions or sectors. 

  • Ensure a high level of collaboration between sales and other departments to deliver an exceptional customer experience.

  • Create a culture of accountability for the sales team.

  • Develop plans to market and sell technology equipment in hospitality markets.

  • Set sales targets and develop actionable plans for the sales team in order to hit or exceed our annual sales goals.

  • Participate in Customer Satisfaction Program to ensure continuing sound relationships with current and future customers.

  • Use product knowledge in conjunction with knowledge of customers’ project objectives to develop unique value propositions supported by financial impact analysis and feasibility studies.

  • Plan, manage and attend trade shows, conferences, meetings, and seminars to promote products and communicate the function and benefits of our products.

  • Correspond and meet with customers on all levels of positions.

  • Negotiate contracts for approval by managing partners.

  • Gather, research and provide competitive and market product information.

Knowledge, Skills, Education, and Experience “required” for the job:

  • Bachelor’s degree in Business or related field.

  • Minimum of 7-10 years of experience in a senior sales leadership role, with proven success in managing sales teams and driving revenue growth. 

  • Experience in national sales with a proven track record of success. 

  • Strong leadership and people management skills with the ability to inspire and motivate a team. 

  • Excellent strategic planning, communication, and negotiation skills. 

  • Proficiency in CRM systems and sales performance platforms (Zoho or similar). 

  • Strong analytical skills with a focus on performance data and metrics. 

  • Ability to travel domestically as needed. 

Physical/Mental Demands & Environment:

  • Must be able to multi-task in fast-paced work environment

  • Ability to sit for lengthy periods of time

  • Patience and flexibility

 Benefits include:

  • 8 Paid Holidays per year.

  • PTO – 5 days per year.

  • Vacation –

    • Two weeks after ninety (90) days.

    • Three weeks after 5 years employment.

  • Health insurance is provided for the employee on the first day of the month after ninety (90) days’ employment.

    • If the employee wishes to add family members, the cost of premium for them will be deducted from the employees’ paycheck.

  • $25,000 Life Insurance policy is provided to the employee after ninety (90) days.

  • Retirement 401K plan is available after ninety (90) days employment.  This is currently a non-employer contributory program.

 Compensation:

Compensation commensurate with experience